This event has ended!
View current events hosted by Fluid Studio
What Every Company Should Know About Using Social Media During A RecessionThursday, March 26, 2009 at 6:30 PM (MT)Salt Lake City, UT |
|
Event Details
How familiar are you with social media?
Have you ever felt left out of a conversation or didn’t even know about the conversation because you haven’t been able to wrap your brain around where to start with social media?
Does hearing about Facebook, Twitter, LinkedIn, YouTube, MySpace, Digg, blogs, and other social networking sites make you want to crawl into a hole because you don’t know what’s going on?
If so, this seminar is for you!
Fluid Studio is excited to offer a Social Media Educational Series for Utah and help you become orientated in the ever-changing and exciting world of social media!
The first 90-minute class in the series will be on Thursday, March 26th at 6:30 pm in the Salt Lake City Sheraton Hotel (150 West 500 South Salt Lake City, UT 84101. (801) 401-2000).
Businesses or groups that wish to maximizes their marketing dollars
and not get left behind in social media, Fluid is only charging a
nominal fee of $29/person for the education series. If you sign up now,
we are offering a discounted rate of $19!
Why are we doing this?
Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).
• Cost—compared to traditional marketing, social media is
relatively inexpensive and can be created and deployed quickly and
efficiently.
• Reach—social media has the ability to
directly reach target audiences and demographics down to their specific
current interests and past experience.
• Return on Investment (ROI)—Using
the rich analytics available in social media tools, you can create, distribute, and track web, video,
e-mail, and other social media marketing tools immediately.
About the Presenter:
John Dye, President of Fluid Studio, has been a longtime participant in
social media realms and has helped numerous companies effectively
incorporate social media into their overall marketing strategy. John
will help businesses first understand the basics of social media before
moving on to some of the more advanced features of social networking.
When & Where
Salt Lake City Sheraton Hotel
150 W 500 S
Salt Lake City,
UT 84101
Thursday, March 26, 2009 at 6:30 PM (MT)
Add to my calendar
Hosted By
Fluid Studio
We are in the business of design, marketing, and advertising, and here is our philosophy:
Cynicism
Today’s customers are very savvy and extremely skeptical. It’s difficult to get your message noticed, much less acted upon (and as they say in these parts, darn near impossible to get your message trusted). At Fluid Studio our job, first and foremost, is to set you apart from the competition and reach customers at their core. We do it with big ideas.
Big Ideas
The bigger the idea, the more likely it is to strike at the core of a consumer. Big ideas help build big brands. They connect the soul of a brand to the soul of a consumer. Take a look at any marketplace and you’ll see the brands that dominate are the brands that are built on big ideas.
Dueling
There’s a lot of clutter in the marketplace right now. All of us are literally bombarded with hundreds of advertising messages each day. Most of this advertising is caught up in trying to out-shout the competition. The rest of it is caught up in trying to out-clever the competition for customer attention (which is fine, as long as you out-think them first).
Out-Thinking
The stronger the conceptual thinking behind a campaign, the stronger the campaign. Period. Look, if you had a gargantuan budget, you’d probably be going to New York agencies with colossal funds for client entertainment. But even with the big boys, it comes down to this: the best solution is the smartest and the most simple. Out-think rather than out-spend the competition.
Creativity
You can have creativity oozing from every pore (there’s a cream for that) but you’re not going to accomplish much without the right combination of imagination and smart strategy. So we’re not always looking for the clever headline. We believe in doing work that fits the brand personality of our clients—anything from humorous to emotional to brash. We do whatever is right for our clients, not for our agency’s image.
Repeat Business
The goal isn’t to get your customer to buy. The goal is to get them to buy again and again. No matter what your business, you need a way to create and maintain relationships with customers. And you can only do that by first creating a solid strategy and an interesting message. Everything else should flow from that.
Trust
There’s no set formula. What works for one company won’t work for another. We assess each client’s needs on an individual basis. If we work together, we’re going to have to do it closely. We pride ourselves on being easy to work with. If we can’t build trust with our own clients, how can we be expected to build trust between them and their customers?